St. Tropez, once a quaint fishing village, has transformed into a dazzling epicenter of luxury and style, a haven for Parisians seeking sun and a relaxed atmosphere. However, it was the 1956 release of "Et Dieu créa la femme" (And God Created Woman), directed by Bardot's then-husband Roger Vadim, that transformed this pastel-hued village into a glamorous summer destination for the international jet set. Bardot, on her mother’s advice, bought a house here, recalling the long summers of her childhood spent nearby.
Bardot’s presence is felt throughout St. Tropez, where she has lived since the 1960s, often seen driving her iconic Citroën Méhari. A statue commemorating her as an honorary citizen, unveiled in 2017, stands in Place Blanqui.
Since Bardot moved here, St. Tropez has become synonymous with glamour, attracting a constellation of stars such as Pablo Picasso, Mick Jagger, the Beckhams and Kate Moss. The town’s unique blend of bohemian charm and understated elegance sets it apart from other European fashion capitals.
St. Tropez style is effortlessly chic, characterized by flowy, floaty, and flouncy pieces that eschew tight-fitting or overly revealing garments. This aesthetic aligns more with the relaxed, boho vibe of Chloe rather than the opulent, body-conscious designs of Dolce & Gabbana. The essence of St. Tropez style is encapsulated in its signature color: white. This crisp, clean hue reflects the town’s coastal beauty and laid-back luxury, making it a staple in the wardrobes of those who frequent this Mediterranean paradise.
For daywear, picture yourself in ethereal white dresses made from breathable fabrics like linen, cotton, chiffon, and cheesecloth. These materials not only provide comfort in the summer heat but also exude an effortless elegance. Gypsy-style maxi skirts paired with boho tops (As seen here from BA&SH) create a relaxed yet stylish silhouette, perfect for a leisurely stroll along the harbor or a casual lunch by the sea. Complement your outfit with tan leather slides (Check out Rondini), a straw hat, and a matching bag (M&S €65 for high street) for a touch of rustic charm that’s quintessentially St. Tropez.
As day turns to night, seamlessly transition your look with a few key additions. Swap the slides for a pair of wedges (these gold ones are Valentino), adding height and a hint of sophistication to your ensemble. Layer on some tasteful bling—think delicate gold jewelry or a statement piece that catches the evening light. A cashmere wrap is a day & night essential, draped over your shoulders not only keeps the chill at bay but also adds an element of luxury and warmth to your outfit. Dress is from Bohemian Serenity and we love this TOAST hat, which is on sale HERE.
St. Tropez style is not just about the clothes; it’s a lifestyle that embraces the beauty of simplicity and the joy of living. It’s about feeling the sea breeze in a flowy white dress (love this Ganni smock dress), straw hat (love this one from Cos, it rolls without crushing) & Celine bag, lounging in a chic beach club with friends, and dancing the night away under a sky full of stars. I'm never without Cashmere, whether its around my shoulders or tied in a knot around my shoulder strap, I'll always have a layer of luxury with me.
St Tropez Style is a blend of casual elegance and bohemian spirit, a nod to the town’s artistic roots and glamorous present.
Whether you’re planning a trip to this iconic destination or simply looking to infuse your summer wardrobe with a touch of Riviera chic, let St. Tropez inspire you. Embrace the natural fibers such as linen, cotton and cashmere that define its sense of luxury and easy boho style.
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